Another type of insurance lead which can be very profitable is an annuity lead. Consumers find annuity products very appealing, so if you, the insurance broker or insurance agent, can work qualified annuity leads, you’ll achieve commissions that are exceptional.
So how do you get annuity leads? There’s the option to purchase from lead companies, whose has mushroomed in the recent years. These companies, however, can be an investment gamble.
If you want to have a better chance of getting good, quality annuity leads online, read on as we discuss the basics of advertising annuities.
The Four Questions to Ask About Annuity Leads
Before you try to generate annuity leads on your own, you need to ask yourself these questions:
First of all, who are your prospects? Taking a look at your client database if you have one can be the first way for you to identify who these prospects are. Check your client’s demographics to see which ones already own annuities. Take a look at old or dead annuity leads which you might have bought or acquired on your own in the past. But, if you can’t acquire demographics from your database or find any old or dead annuity leads, then just make an educated guess. The demographics allow you to come up with the average income and age of possible prospects which may be a list worth investing in.
The point is, if you want to generate leads you need to know your target market.
Secondly, you need to ask where these prospects are. Are your prospects online? It may be possible that by developing an insurance related website with carefully planned keywords, you can generate leads by drawing prospects to your site. Or, if they’re not familiar with the Internet, you can try to check for possible relationships through zip codes. It’s possible that your prospects are living in the same zip code.
The third question should be, “ how do I reach these prospects”? If you have the addresses of your prospects, you can probably send them a direct-mail piece. Another tactic would be to take out a newspaper ad – just make sure you get good placement! You can do a paper insert as well. Consider contacting local magazines or newsletters?.
You can also partner with CPAs and attorneys. And of course, don’t forget the Internet!
Lastly, what will prospects respond to? When it comes to lead generation, there are a lot of options you can explore. The main point you have to remember is that you need to catch the attention of your prospects. This can be by way of an ad, a postcard or a sales letter, the point is that you need to know what will catch their interest.
Visit www.health-insurance-leads.com. Fill out the contact form and learn more about annuity leads now!